Posting Date: Tuesday, July 10, 2018 Application Deadline: Tuesday, July 31, 2018 Position: Community Engagement Manager, FT, Administration/Community Engagement, Hughes Main Library Salary: $55,607 per year, plus benefits Status: Regular Full-time, Exempt Available: August 2018 Location: Hughes Main Library, Greenville, South Carolina Schedule: Occasional weekend and evening work required FUNCTION Under the supervision of the Executive Director, is responsible for planning, executing and evaluating a comprehensive communications, marketing, community relations, and resource development program for the Library System. Ensures that multiple communication formats are effectively utilized to optimize accurate and timely information flow to staff and the public about the Library System’s activities and programs. Provides supervision and administrative oversight for the Adult Programming Coordinator, Communications Coordinator, Graphic/Web Design Supervisor and Volunteer Coordinator. Through inspiration and motivation, develops and sustains a consistent culture of excellence, service, and continuous improvement across the entire Library System. EXAMPLES OF WORK PERFORMED These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or logical assignment to the position. Essential job functions designated with (E). Strategic Planning and Development: • Serves as a member of the Library System management team to formulate and implement organizational goals and objectives (E). • Develops and implements short term and long range marketing/communication plans including plan of organizational outreach to key constituencies (E). • Develops and executes a plan for effective digital communications including multiple platforms of social media (E). • Develops and executes ongoing program of internal communication for employees of the Library System (E). • Works with the Graphic/Web Design Supervisor and the Virtual Services Coordinator for strategic planning and utilization of web-based communications (E). • Maintains a sound understanding of the Library System’s operations and objectives in order to foresee programs for which grant funding could be sought and to recommend which grants to pursue (E). Media Relations: • Directs media relations strategies for the Library System including attention to media platforms serving diverse communities (E). • Consults with the Executive Director on official statements, strategies, and plans with regard to decisions and actions that may be covered by the local and national press (E). • Coordinates with the Executive Director to identify appropriate spokespersons for delivering the Library System’s message to internal and external publics (E). • Develops positive working relationships with media; maintains reports of media coverage (E). • Plans and directs media events (press briefings, branch-related activities, etc.) (E). Resource Development: • Develops, implements and manages resource development strategies that positively impact community support for the Library System (E). • Develops positive working relationships with donors, community leaders, non-profit organizations, citizen groups, local businesses and other agencies (E). • Initiates contact with outside agencies and institutions and determines feasibility and scope of cooperative ventures (E). • Develops sponsorship/donation materials and secures gifts for the Library System from a variety of sources including individuals, organizations, foundations, corporations, etc. (E). • Participates in and ensures continual and accurate maintenance of key community, corporate and donor contact databases. • Initiates and maintains files of donor correspondence. • Works with other library staff and community resources in grant preparation and implementation; reviews grants from staff prior to submission to Executive Director (E). • Prepares, and timely submits, thorough and compelling grant applications that demonstrate a clear strategy for use of a grant once it is awarded (E). • Ensures that all guidelines stipulated by the award of a grant are adhered to throughout the life of the grant (E). Administrative: • Provides training, direction and/or support for subordinates; reviews performance of subordinates and makes recommendations for improvement/growth as appropriate (E). • Recommends annual budgets for printing, promotional advertising, adult programming, volunteer programs, and donor recognition (E). • Attends meetings and functions as requested by the Executive Director (E). • Plans, coordinates and manages system-wide special events (E). • Handles sensitive and confidential matters (E). • Makes oral and written presentations (E). • Ensures that safe work methods are followed to prevent injury (E). • Performs tasks in accord with Library vision, mission and code of service (E). • Works a schedule that meets the needs of the unit (E). • Performs other associated or required duties as assigned. EXAMPLES OF WORK PERFORMED These tasks are illustrative only; to carry out the day-to-day functions of the job, other duties may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or logical assignment to the position. Essential job functions designated with (E). Strategic Planning and Development: • Serves as a member of the Library System management team to formulate and implement organizational goals and objectives (E). • Develops and implements short term and long range marketing/communication plans including plan of organizational outreach to key constituencies (E). • Develops and executes a plan for effective digital communications including multiple platforms of social media (E). • Develops and executes ongoing program of internal communication for employees of the Library System (E). • Works with the Graphic/Web Design Supervisor and the Virtual Services Coordinator for strategic planning and utilization of web-based communications (E). • Maintains a sound understanding of the Library System’s operations and objectives in order to foresee programs for which grant funding could be sought and to recommend which grants to pursue (E). Media Relations: • Directs media relations strategies for the Library System including attention to media platforms serving diverse communities (E). • Consults with the Executive Director on official statements, strategies, and plans with regard to decisions and actions that may be covered by the local and national press (E). • Coordinates with the Executive Director to identify appropriate spokespersons for delivering the Library System’s message to internal and external publics (E). • Develops positive working relationships with media; maintains reports of media coverage (E). • Plans and directs media events (press briefings, branch-related activities, etc.) (E). Resource Development: • Develops, implements and manages resource development strategies that positively impact community support for the Library System (E). • Develops positive working relationships with donors, community leaders, non-profit organizations, citizen groups, local businesses and other agencies (E). • Initiates contact with outside agencies and institutions and determines feasibility and scope of cooperative ventures (E). • Develops sponsorship/donation materials and secures gifts for the Library System from a variety of sources including individuals, organizations, foundations, corporations, etc. (E). • Participates in and ensures continual and accurate maintenance of key community, corporate and donor contact databases. • Initiates and maintains files of donor correspondence. • Works with other library staff and community resources in grant preparation and implementation; reviews grants from staff prior to submission to Executive Director (E). • Prepares, and timely submits, thorough and compelling grant applications that demonstrate a clear strategy for use of a grant once it is awarded (E). • Ensures that all guidelines stipulated by the award of a grant are adhered to throughout the life of the grant (E). Administrative: • Provides training, direction and/or support for subordinates; reviews performance of subordinates and makes recommendations for improvement/growth as appropriate (E). • Recommends annual budgets for printing, promotional advertising, adult programming, volunteer programs, and donor recognition (E). • Attends meetings and functions as requested by the Executive Director (E). • Plans, coordinates and manages system-wide special events (E). • Handles sensitive and confidential matters (E). • Makes oral and written presentations (E). • Ensures that safe work methods are followed to prevent injury (E). • Performs tasks in accord with Library vision, mission and code of service (E). • Works a schedule that meets the needs of the unit (E). • Performs other associated or required duties as assigned.
REQUIRED KNOWLEDGE, SKILLS/ABILITIES & CHARACTERISTICS (Testing of computer skills may be part of the interview process for this position.) Knowledge: • Knowledge of media relations regarding functions and roles of print and broadcast media and how best to work with them to achieve desired results. • Knowledge of the Internet and web-based communication. • Knowledge of oral, written, and visual communication techniques. • Knowledge of public opinion research techniques. • Knowledge of problem solving, leadership, and management techniques. • Knowledge of strategic planning techniques. • Thorough knowledge of marketing principles and techniques. • Thorough knowledge of public relations practices, principles, and ethics. • Knowledge of accepted philanthropic practices, principles, and ethics and how they apply in practice to the Library System. • Computer literate with knowledge of Windows operating system, MS Office, various Internet browsers, and email. Skills/Abilities: • Skilled in planning and executing public relations activities including media relations, copy writing, issues and crisis management, and community relations. • Ability to manage multiple projects and prioritize several highly critical tasks at once. • Ability to be productive and meet deadlines in a stressful, ever-changing environment filled with emergencies and crises that may arise. • Effective and proven skills in public speaking, group presentation, and media interviewing. • Skilled in writing, designing, and preparing publications. • Advanced level English usage, spelling, grammar, and punctuation. • Skilled in planning, coordinating, and executing special events and meetings including fundraising campaigns. • Skilled in marketing. • Ability to formulate annual budgets and monitor expenditures. • Ability to communicate ideas effectively both orally and in writing. • Ability to use good judgment and discretion in carrying out duties and responsibilities. • Ability to act with tact and diplomacy. • Ability to discern how to handle confidential/sensitive matters appropriately. • Ability to supervise and provide adequate instruction and direction to subordinates. • Ability to work as a team member to achieve outcomes. • Ability to build support and consensus and to establish and maintain effective relationships with library employees, community and business leaders and the media. • Ability to interpret and analyze technical and statistical information and reports. • Ability to assess complex issues and situations. ADDITIONAL REQUIREMENTS • Use of personal vehicle with mileage reimbursement. • S.C. driver’s license. • Some weekend and evening work. MINIMUM TRAINING & EXPERIENCE • Bachelor’s degree in marketing, communications, journalism, public relations, or a related field. • Five years of experience in a marketing, public relations, or related position, including at least three years at a supervisory level. • Experience at the intermediate level using office software packages. • Experience in project coordination. • Experience in fundraising. • Other combinations of experience, education, and training that meet the minimum requirements may be substituted. PHYSICAL REQUIREMENTS Must have the ability to: • concentrate for long periods of time. • speak clearly and distinctly. • utilize a standard telephone system. • see and interpret all job-related materials. • operate library equipment as assigned. • occasionally lift, carry and/or move up to 25 pounds. • sit for long periods of time. • stand and walk for brief periods of time. • reach, bend, and stoop. • use hands to finger, handle, or feel.
Visit the Job Openings page on our website at www.greenvillelibrary.org to submit an online employment application and/or for additional information about our application process. Inquiries may be directed to Cindy Quinn at (864) 527-9232 or cquinn@greenvillelibrary.org. GCLS is an Equal Opportunity Employer. GCLS participates in E-Verify.
